The annual Artlogic Gallery Report has landed, and its findings capture a portrait of an art world and gallery sector at a pivotal crossroads. One that’s simultaneously embracing innovation and grappling with intensifying challenges.
Here are the four key insights:
Hybrid Is the New Normal
The report confirms that hybrid sales models integrating online and offline channels are now felt as essential to gallery success by gallerists. While seeing and selling art in person remains vital for building trust and offering immersive experiences, digital platforms have become indispensable for expanding reach and serving today’s mobile, tech-savvy collectors. Whether through websites, online viewing rooms, or integrated sales tools, galleries that invest in both physical presence and digital accessibility are better positioned to meet evolving buyer expectations and future-proof their businesses.
Running a Gallery Is Tougher Than Ever
Even as technology opens new doors, the daily realities of operating a gallery have never been more daunting. Increased shipping costs, rising rents, and shifting collector habits are pressurizing margins and testing resilience. Artlogic’s data shows that galleries are feeling the squeeze, but making data-informed decisions and increasing the use of digital tools could help streamline operations and ease the stress on costs.
Keep Your Collectors Close
The importance of nurturing existing relationships has never been clearer. The majority of gallery sales, the report finds, still come from a core group of returning collectors. In this context, CRM systems, personalized communication strategies, and post-sale engagement have emerged as crucial ingredients for long-term success. It’s not just about selling art, it’s about fostering long-term relationships.
One Size Doesn’t Fit All
Perhaps most critically, the report highlights that the challenges and solutions differ dramatically depending on a gallery’s size and structure. Small to mid-size galleries face very different hurdles than their blue-chip counterparts. The takeaway? Flexibility and customization are key. Whether it’s automating admin tasks or crafting bespoke marketing campaigns, galleries must adopt tools and strategies that reflect their specific realities.
Want the full picture? Download the 2025 Artlogic Gallery Report to explore all the insights, data, and recommendations shaping the future of galleries.
